
customer risk
2 posts tagged with customer risk
Article
13 October 2025
Perspective and insight
Why customer risk is almost always spotted too late
Most teams rely on lagging indicators to identify churn risk. This article explains why that approach fails and what to do instead.
customer riskchurnsignals
Article
5 October 2025
Perspective and insight
Why we built Signals
The real operational problem that led to Signals, and how a manual churn workaround evolved into a repeatable system.
founder storycustomer riskchurn
