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How leading teams spot risk early, explain it clearly, and act before churn.

Article
29 December 2025
Perspective and insight

a cx leader’s end-of-year stocktake

A reflective look back at 2025, what actually moved the needle in customer experience, and what CX leaders can take forward into 2026.

customer-experiencecx-leadershipreflection
Article
22 December 2025
Perspective and insight

why cx alignment matters more than frameworks

Most customer experience teams don’t fail because of bad strategy. They struggle because alignment breaks down at the operating layer.

customer-experiencecx-leadershipalignment
Article
13 December 2025
Perspective and insight

When churn needs a system, not a spreadsheet

Why manual churn tracking breaks down as teams scale and why shared systems are required to manage risk reliably.

churncustomer signalsoperating rhythm
Process guide
29 November 2025
How this runs in practice

How to run a weekly churn risk review

A practical, repeatable process for reviewing customer risk weekly without noise, panic, or performance theatre.

churnoperating rhythmrisk management
Article
15 November 2025
Perspective and insight

How to make churn a company-wide initiative

Why retention fails when it sits with one team and how to turn churn prevention into a shared operating discipline.

churnoperating rhythmcross-functional
Playbook
4 November 2025
Step-by-step execution

The back-to-green playbook for at-risk customers

A practical playbook for identifying, prioritising, and recovering at-risk customer accounts.

back to greenaccount recoverychurn
Article
2 November 2025
Perspective and insight

Handling the first difficult churn questions with customers

How to handle early churn conversations with customers in a way that builds trust, clarity, and momentum instead of defensiveness.

churncustomer conversationsaccount risk
Article
1 November 2025
Perspective and insight

Why churn is a silent killer

How churn quietly erodes growth, increases cost, and damages teams long before it is recognised as a problem.

churnsaas economicsrevenue risk
Article
26 October 2025
Perspective and insight

Communicating churn to the c-suite

How to communicate customer churn risk to executives in a way that builds confidence, clarity, and trust.

churnexecutive communicationrisk management

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Signals App is a revenue risk early warning system for CX, success and support teams. It connects your data, detects risk early, and generates back-to-green plans automatically.

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