Signals background

Signals

See customer risk before it hits the forecast.

Signals pulls usage, tickets, and key events into one view, scores every account daily, and turns risk into a clear back-to-green plan.

Signals overview dashboard

Built for every side of the customer relationship.

Different roles see the same truth, from different angles.

Leadership

See where revenue risk lives across the whole portfolio.

Leadership

Customer success

Understand the drivers behind every change in health.

Customer success

Account owners

Work from one back-to-green plan that everyone can trust.

Account owners

Support leaders

Spot ticket risk and volume spikes before they break SLAs.

Support leaders

Board reports

Pull a clean, trusted view of revenue risk into every board update.

Board reports

Every important event becomes a signal

Signals turns noisy activity across crm, support and product into a small set of clear, weighted events that feed the health score.

Champion left the business

High

Source: crm · Detected 12/11/2025

Key sponsor role is unfilled. The health score drops immediately and flags the account for back-to-green planning.

Ticket volume spiked 3×

Medium

Source: support · Last 14 days

A pattern of repeat issues and new error types increases the risk weighting on the support driver for this customer.

Product adoption expanded

Positive

Source: product usage · Last 30 days

Additional modules are now in regular use. The score gains positive weight and offsets some of the recent risk.

How signals feed the health score

Each event is normalised into a signal with a source, severity and timing window so different data sets are comparable.

Signals roll up into drivers like support, adoption, commercials and stakeholders, each with its own weight in the score.

Recent, high-impact signals move the score fastest, while older signals decay over time so recovery is visible.

For any account, you can open the score and see the exact signals that pulled it from healthy to warning, or back to green.

Every score is explainable.

Open any account and see the trend, the drivers, and the back-to-green work behind the number.

Stability history (last 12 points)

Score trend with a simple sparkline. Hover in the app to see exact values.

Current: 99Best: 100Worst: 88

See how stability changes over time

The score timeline shows when risk started to build, when actions landed, and whether the account is drifting or recovering.

  • • Spot inflection points long before renewal.
  • • Separate one-off incidents from sustained drift.
  • • Anchor conversations in a shared view of history.

Understand what is moving the score

Drivers show exactly which behaviours are pulling stability up or down: support pressure, adoption patterns, stakeholder changes and commercial events.

Support volume

Ticket load and resolution time are increasing.

−15

Adoption

More teams are using key features each week.

+12

Stakeholder changes

Sponsor turnover is adding instability to the account.

−8

The breakdown explains why the score moved and where to focus next.

Example driver details

Support volume impact

Drill into a single driver to see how strongly it is influencing the health score and how fast that impact decays.

Impact score

−35

Current impact

Signal weighting

85%

Confidence level

Decay

15%

Per 7 days

Frequency

3

Events in last 30 days

Use these controls in the app to tune how a driver behaves without touching raw data or complex rules.

Back-to-green plan with owners, dates and impact

Turn risk into a clear plan

Signals doesn't just flag problems. It generates a structured back-to-green plan with owners, due dates and expected impact, so every risk turns into a concrete next step.

Schedule executive review

Owner: Sarah M. · Due: tomorrow · Expected impact: +15 on health score

💬

Connect champion to product

Owner: David K. · Due: next week · Expected impact: unlocks expansion conversation

Back-to-green plans keep everyone aligned on what happens next and how it moves the score.

Connects to the tools you already use

Signals pulls customer behaviour from your support, crm, revenue and telephony stack so you get one early-warning view without rebuilding anything from scratch.

Support & conversations

See which accounts are noisy, blocked or repeatedly asking for help.

ZendeskIntercomZoho

CRM & revenue

Line risk up with pipeline, renewals and ownership so you know what is at stake.

SalesforceHubSpot

Workflow & escalations

Surface product issues and engineering risk that put accounts at risk of churn.

JIRA

Messaging & collaboration

Put alerts, daily risk lists and back-to-green plans where your teams already work.

SlackTeams

Telephony & contact centre

Pull in call volume and call reasons so phone traffic is part of the stability view.

Squaretalk

APIs & other signals

Bring in product usage, CSAT/NPS and intent data through flexible connectors and APIs.

Product eventsCSAT / NPSIntent platforms

Ready to see Signals on your own accounts?

Bring a couple of customers you are worried about and we will walk through how a stability view would change the next quarter.